Sat. Nov 16th, 2019

Ola Drive Launched in India, a Self-Drive Car-Sharing Service

Ola Drive Launched in India, a Self-Drive Car-Sharing Service

Ola is aiming to host 20,000 cars by 2020 for its new car-sharing service

HIGHLIGHTS
  • Ola Drive has initially been rolled out in Bengaluru
  • It will shortly reach Hyderabad, Mumbai, and Delhi
  • Ola is touted to offer up to 30 percent savings over other providers

Ola on Thursday announced its car-sharing service called ‘Ola Drive’. The new service has initially been rolled out for users in Bengaluru with Hyderabad, Mumbai, and New Delhi to follow shortly, the Bengaluru-headquartered company said in a statement. The company is aimed to host 20,000 cars by 2020. It is touted to already have the largest user base for a car-sharing service in India with over 200 million subscribers on its platform. Last month, the company announced the expansion of its bike service that was first launched back in 2016. Ola is competing strongly against Uber with its presence in over 250 cities across India as well as global markets, including Australia, New Zealand, and the UK.

The Ola Drive service will be available to consumers in Bengaluru through pick-up stations located across different residential and commercial hubs. There will be a choice to pick a car for as little as two hours by paying a minimum security deposit of Rs. 2,000.

Ola claimed that there would be cars across segments along with its connected car platform ‘Ola Play’, featuring a 7-inch touchscreen infotainment device. Each of the available cars is also claimed to include GPS, media playback support, and Bluetooth connectivity for the safety and convenience of consumers. Further, Ola will offer access to its platform’s support and safety features such as a 24/7 helpline, emergency button, and real-time tracking. There will also be roadside assistance, the company underlined.

While the initial aim is to offer a short-term, self-drive car-sharing experience to Ola customers, the company does have plans to bring long-term subscription and corporate leasing over time. The company said that it had researched with individuals with different driving experience levels to understand their preferences. The study helped to procure user-preferred car models and provide quality repairs and maintenance structures, it affirmed.

“Our expertise in serving millions of customers through a large fleet of vehicles across 250 plus cities has been instrumental in making ride-hailing a norm in India,” said Arun Srinivas, Chief Sales and Marketing Officer, Ola, in the statement. “Ola Drive has been built on the same DNA and will play a transformative role in defining India’s car-sharing market in the next decade.”